La Bella Vita: Gucci as Inspiration, Metatphor, & Meaning in Creative Content Strategy
Why should a creative content agency like Frank, peopled by text wizards and poets, be concerned with creative content that features almost no words? Cuz, art.
Ad scripts & Artists: the connection (+ disconnect) between content creation and real Art
Ad scripts, content creation, and writing from the bone.
Owning It (Or Something Like That): On Creative Copywriting & Following Through
We're not here to tell you how to create content and present it to clients, friends, or this mess of a world. We are here to tell you: if it feels worthwhile, see it through even if you're sweating. Chances are it's worth it.
Boutique This: Handcrafted Copywriting & Mom Memories
A journal entry about boutique handcrafted copywriting, memories, and walking with mom.
Beyond SEO: Copywriting With A Pulse
Making the shift from blogging to journaling and, in turn, moving towards SEO copywriting with a pulse.