FRANK NOTES: OkCupid Through the Wieden+Kennedy Looking Glass
In continuing to indulge the impulse to talk about creative content and campaigns we love here at Frank, we thought to write about the visual saturation and playful copy of Wieden+Kennedy’s wildly popular 2018 OkCupid campaign. Thanks to Maurizio Cattelan and Pierpaolo Ferrari, creators of Toiletpaper Magazine, the design serves up a kind of electric palette cleanser
La Bella Vita: Gucci as Inspiration, Metatphor, & Meaning in Creative Content Strategy
Why should a creative content agency like Frank, peopled by text wizards and poets, be concerned with creative content that features almost no words? Cuz, art.
Black Lives Matter — A Note from Frank Mouth
Some words and reflection on police brutality, Rihanna, George Floyd, and racism in America. Check it.
Ad scripts & Artists: the connection (+ disconnect) between content creation and real Art
Ad scripts, content creation, and writing from the bone.
On James Baldwin, Patrick Henry, and Double Standards
James Baldwin and Patrick Henry. Two badass motherfuckers in their own right.
Owning It (Or Something Like That): On Creative Copywriting & Following Through
We're not here to tell you how to create content and present it to clients, friends, or this mess of a world. We are here to tell you: if it feels worthwhile, see it through even if you're sweating. Chances are it's worth it.
Boutique This: Handcrafted Copywriting & Mom Memories
A journal entry about boutique handcrafted copywriting, memories, and walking with mom.
Beyond SEO: Copywriting With A Pulse
Making the shift from blogging to journaling and, in turn, moving towards SEO copywriting with a pulse.
Small Business Saturday All Year, Every Day
Why keeping it local makes for a thriving, prosperous commuity all year long.
Fuck Blogging: Why Blogging (& Addressing Your Resistance To It) IS IMPORTANT
How to deal with your resistance to blogging. Because, yes, your business will benefit from having a blog.
3 Reasons why blogging counts for more than just healthy gums
Why blogging is like flossing.
The Story Grid, Or, How to Get to the Deep Red Heart (or high quality veggie meat) of your message
Articulating YOUR story. One bite at a time.
The Art Of The Tagline (+ its blood-cousin, the haiku)
The art of the tagline, why choosing your words with intention is important, and how haiku is the cousin of it all...
Our Approach To Creative Copywriting (Why Working With Poets Is Rad)
Our approach to content creation, including the story grid, the wilderness of poetry, and collaboration.
5 Reasons Why Creativity, Collaboration, and CAConrad Are Essential To Survival
Creativity, Collaboration, and CAConrad... our odds of surviving get better and better with these three things, and here are five reasons why.