La Bella Vita: Gucci as Inspiration, Metatphor, & Meaning in Creative Content Strategy
Why should a creative content agency like Frank, peopled by text wizards and poets, be concerned with creative content that features almost no words? Cuz, art.
Ad scripts & Artists: the connection (+ disconnect) between content creation and real Art
Ad scripts, content creation, and writing from the bone.
On James Baldwin, Patrick Henry, and Double Standards
James Baldwin and Patrick Henry. Two badass motherfuckers in their own right.
Owning It (Or Something Like That): On Creative Copywriting & Following Through
We're not here to tell you how to create content and present it to clients, friends, or this mess of a world. We are here to tell you: if it feels worthwhile, see it through even if you're sweating. Chances are it's worth it.
Boutique This: Handcrafted Copywriting & Mom Memories
A journal entry about boutique handcrafted copywriting, memories, and walking with mom.
Small Business Saturday All Year, Every Day
Why keeping it local makes for a thriving, prosperous commuity all year long.
Fuck Blogging: Why Blogging (& Addressing Your Resistance To It) IS IMPORTANT
How to deal with your resistance to blogging. Because, yes, your business will benefit from having a blog.
The Art Of The Tagline (+ its blood-cousin, the haiku)
The art of the tagline, why choosing your words with intention is important, and how haiku is the cousin of it all...
Our Approach To Creative Copywriting (Why Working With Poets Is Rad)
Our approach to content creation, including the story grid, the wilderness of poetry, and collaboration.
5 Reasons Why Creativity, Collaboration, and CAConrad Are Essential To Survival
Creativity, Collaboration, and CAConrad... our odds of surviving get better and better with these three things, and here are five reasons why.